What Is Branding?
Understanding how to create a personal brand and exactly what that means to you and your business
Branding defined
Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. It's how the marketplace feels about your business and how top-of-mind you become for clients.
What branding isn't
Don't be fooled - branding isn't just your visual identity of your logo, brand colors, fonts and brand accessories. It's much, much more than that. Your visual identity is designed in response to a deep understanding of the needs of your customer avatar.
Then, there's the pretty side of branding.
Your logo, colors, fonts, icons, etc. Truthfully, none of this matters until we do the first branding piece or else we risk your brand falling completely flat and not connecting with your clientele once you get it online.
Once your brand is sorted, then you can start to think about going online.
Your work with us can stop at the branding piece if you have an in-house tech team that we can pass the baton to, or you can choose to go all the way and get a fully automated website up and running with us. Together, we will design what the customer journey looks like from email signups, automated booking, receiving payments, blog sites, webinars, membership areas, etc, and then - the magic - make it all work seamlessly so you walk away with a fully functioning, beautifully branded website that hits the mark!
Finally, there's ongoing support options.
Rest assured, we'll never leave you high 'n dry. Maybe you need help with copywriting or editing. Perhaps it's on-going tech support. Or maybe someone to strategize your social media or content strategy with. We can even train you or your team to take over if you want. By the time you get to this step, you'll know exactly how you want to move forward and the kind of support you might require. We create Bespoke support packages so you only spend where you need.
Our Services
Brand Strategy
Creating a plan
Strategizing social media
Target market ideation
Crafting the right message
Brand Design
Brand Style
Logo and colors
Brand icons
Brand assessories
Digital Web
Wireframing
Designing the assets
Web development
Customer experience
Brand Personality
Brand persona creating
Creating brand stories
Copyrighting and editing
Content management
And what does this actually mean?
This all sounds amazing, right? But what does it mean for you? Branding and website building can get pretty jargon-y, so let's even the playing field between the Agency (that's us), and the Client (that's you) by explaining what we do in regular terms and making sure you know what this means for you and your business.
Branding has two parts.
First, we need to uncover your ideal type of clientele and understand what their needs are.
Once we uncover this, you'll gain an incredible amount of clarity in your business. Through this process, you'll also create a countless well of content to choose from for your website and social media that is guaranteed to connect with your audience every. single. time.
Then, there's the pretty side of branding.
Your logo, colors, fonts, icons, etc. Truthfully, none of this matters until we do the first branding piece or else we risk your brand falling completely flat and not connecting with your clientele once you get it online.
Once your brand is sorted, then you can start to think about going online.
Your work with us can stop at the branding piece if you have an in-house tech team that we can pass the baton to, or you can choose to go all the way and get a fully automated website up and running with us. Together, we will design what the customer journey looks like from email signups, automated booking, receiving payments, blog sites, webinars, membership areas, etc, and then - the magic - make it all work seamlessly so you walk away with a fully functioning, beautifully branded website that hits the mark!
Finally, there's ongoing support options.
Rest assured, we'll never leave you high 'n dry. Maybe you need help with copywriting or editing. Perhaps it's on-going tech support. Or maybe someone to strategize your social media or content strategy with. We can even train you or your team to take over if you want. By the time you get to this step, you'll know exactly how you want to move forward and the kind of support you might require. We create Bespoke support packages so you only spend where you need.
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